Welcome to The Hero 🗞️. This is approximately a 3-minute read.
☠️ Why single-channel outreach is dead
📊 The messaging sequence that increases your response rates by 250%+
✅ The one signal that tells you exactly where to focus your outreach
TL;DR
Cold email gets ~5% response rates. LinkedIn DMs get ~10.3%. Both are mediocre alone.
You're not losing candidates to disinterest - you're losing them to timing and channel.
A 9-day sequence is all it takes to fix it
👀 The Problem
You find the perfect candidate.
You craft the message.
You hit send on LinkedIn and wait…
Nothing.
So you follow up. Still nothing.
You tell yourself they're not interested, move them to the dead pile, and spend the next two hours sourcing someone new.
But here's what actually happened:
They were heads-down and hadn't opened LinkedIn in two weeks.
They saw your message on a Tuesday night at 11pm, told themselves they'd reply tomorrow, and forgot…
This happens more than you think.
Both mediocre on their own - because you're betting everything on one channel reaching someone at exactly the right moment.
But when you combine email, LinkedIn, and phone?
You're not losing candidates to disinterest.
You're losing them to timing and channel.
And the fix isn’t better copy or a bigger pipeline.
It's showing up in more than one place
The full breakdown is just below - don’t miss it! 😉
Links of the Day:
🔗 Best Links
Here are some of the best links I’ve found since last time I emailed you:
🎯 Candidate Experience
12 Recruitment Best Practices for 2026 (link)
Best Practices & Tips to Enhance Candidate Experience (link)
🔎 Passive Candidate Engagement
Best Strategies to Attract Passive Job Candidates (link)
How to Recruit Passive Candidates and Unveil Hidden Talent (link)
🤖 AI Recruiting Tool
The Best AI Recruiting Tools for 2026 (link)
23 Best AI Sourcing Tools in 2026 (link)
📰 News
AI in Recruiting (2026): What to Automate and What Not To (link)
Why This Works
It's not about volume.
It's about visibility.
When your name shows up in their inbox, then their LinkedIn notifications, then a text - you stop being a random recruiter.
You become the person who keeps showing up.
Familiarity breeds trust, not annoyance.
As long as you do it right…
The line between persistent and annoying?
Value & spacing.
⛽️ The 9-Day Sequence
Day 1: Email
Lead with the role, the value, and a soft CTA.
This email is about them - focus on what they actually want:
Higher pay
Career advancement
Remote work
Equity
Find their contact info by enriching data with tools like Metaview, Clay, or PeopleLabs.
Day 2: LinkedIn Connection
No pitch. Just connect.
Only add a personalized note only if you have real context.
Add a personalized note only if you have real context - if not, a simple request with no note is fine.
🎁 Bonus points if you engage with one of their posts.
Day 3: Email Follow Up
Short bump - don't re-pitch.
Something like 👇
“What are your thoughts {firstname}?
I repeat, do not re-pitch.
Day 5: Follow-Up II
New information.
Build trust.
Lower friction.
Don't just "bump", bring something worth saying that.
Day 6: Phone Call / Text
If you have their number, use it
Most recruiters won't call.
That's exactly why it works (a text works too).
Day 9: Breakup Email
We covered this in Monday's newsletter - one email that brings back ~25% of candidates.
To grab the exact template, click here.
🚨 Important Note
If a candidate accepts your LinkedIn request, shift your primary communication there.
An accepted connection is a signal - they're active on LinkedIn.
Meet them where they are.
To Sum It Up…
Single-channel outreach is a coin flip.
Multi-channel stacks the odds in your favor - same candidates, better results.
To Wrap It Up…
You're not being ignored.
You're just not going to where your candidates are.
Show up where they are - not just where it's convenient for you.
HOW WE CAN HELP?
There are a few ways:
Or you can just reply to this email.
I reply to absolutely everyone who writes me back 🙂
