Welcome to The Hero 🗞️. This is approximately a 2.5-minute read.

✔ Never send cold recruiting emails from your main domain
✔ Buy 3-4 secondary domains and build 5-10 inboxes
✔ Two week warming period to avoid spam triggers
✔ Authenticate SPF, DKIM, DMARC

At Super Recruiter, we believe outbound is king (or queen) 🙂

But to do it right, you need proper configuration and infrastructure.

One bad outbound campaign can burn your company’s primary email domain - and it happens every day.

Don’t be one of them. It’s 100% avoidable.

The solution isn’t complicated, but it is specific.

We’ve set up hundreds of domains and email accounts and run thousands of outbound campaigns -

And through that process, we’ve built a proven, repeatable system that protects your core domain while letting you scale outbound safely and effectively.

The full breakdown is just below - don’t miss it! 😉

Here are some of the best links I’ve found since last time I emailed you: 

Atlassian Team Playbook Hub (link)

Atlassian Plays Gallery (link)

GitLab Handbook (link)

GitLab - Division of Responsibilities (link) 

Analytics Mindset (link)

Define Hiring Metrics (link)

Developing Great Managers (link)

Build Manager Capability (link)

Cold email + yourcompany.com = blacklisted.

You need secondary hiring domains - cheap, clean, and insulated from your main brand.

Examples:

Buy 2–3 domains from platforms like:

Pro tip: Redirect each hiring domain to your main website so anyone who searches it lands on your primary site.

They don’t need to be clever.

Redirect each one to your main site using your domain management console (i.e., admin.google.com).

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Inside Google Admin (or your email host):

Your goal: 9 total sendable mailboxes.

Why?

Because you don’t want to send 100+ emails/day from one inbox -

You want 20-30 emails/day from each inbox.

This will preserve your domain health and deliverability.

This becomes your command center for campaigns, engagement, and metrics.

We use Instantly but there are many others.

If you skip this step, your emails will hit spam.

It’s SUPER important to do this step (and allocate the appropriate time).

This has a major effect on your deliverability.

This is the TSA PreCheck for email deliverability.

You MUST configure:

Use MxToolbox to test if everything is clean.

If these aren’t set up, you’re going straight to spam.

Good outbound isn’t only about clever copy - it’s about clean infrastructure.

The teams that invest in domains, warm-ups, and authentication get more replies -

The teams that skip those steps get flagged, blocked and think outbound doesn’t work.

Your deliverability is your talent pipeline - treat it accordingly.

Bad domains wreck candidate flow.

But a good infrastructure prints hires.

There are a few ways:

Or you can just reply to this email.

I reply to absolutely everyone who writes me back 🙂