Welcome to The Hero 🗞️. This is approximately a 3-minute read.

IN TODAY’S NEWSLETTER, WE ARE GOING OVER:

  • 🔍 Why 90% of recruiting fails (and how to fix it)

  • 📩 The 150–200 candidate benchmark for competitive roles

  • 💡 The six-stage system that turns chaos into predictable hires

TL;DR

  • Fix your system and "impossible" roles become fillable.

  • 150 - 200 targeted candidates creates motion - not 1,000 spray-and-pray contacts.

  • Speed + low-friction CTA beats clever copy every time.

🚨 The Problem

Most hiring teams are just praying their way through recruiting.

One week: “Candidates are moving.”

The next week: “Market’s are frozen again.”

You post the same role, change nothing, and pray harder 🙏

Here's the reality:

If your role is competitive - good title, fair compensation, clear scope - everything else is just mechanics.

The questions you need to be asking, are:

  • Who did you contact?

  • How fast did you respond to their reply?

  • Did you follow up consistently?

  • Did your message actually land in their inbox?

  • Did your CTA make it easy to say yes?

Recruiting isn't mystical.

It's measurable - and should be predictable, if you build a real system.

The full breakdown is just below - don’t miss it! 😉

🔗 Best Links 

Here are some of the best links I’ve found since last time I emailed you: 

🗺️ Interview Strategy

How to Be a Good Interviewer (link)

Interview Best Practices: How To Train Hiring Managers (link)

🔎 Passive Candidate Engagement

Passive Candidate Sourcing Made Simple (link)

How to Target Passive Job Seekers (link) 

🧑‍💼 DEI in Hiring

Mastering DEI Recruiting Strategy: A Comprehensive Guide (link)

DEI Doesn’t Lower Hiring Standards — Here’s the Data That Proves It (link)

Job Description, Job Posting & Onboarding Templates

How to Write a Winning Job Offer Letter [6 Templates] (link)

The Essential Employee Onboarding Checklist (link)

📊 Your Recruiting System

Teams don't lose because they can't find people -

They lose because their system is broken.

Deliverability is shot
Candidate lists are too generic (not the right fit)
You stopped following up after message #2
The CTA asks for too much ("15-minute call?")
Response times are to slow
Nobody tests, therefore it’s impossible to improve

Here's our biggest indicator:

When outreach consistently hits 70 - 90% opens, that's not clever copy -

That's a clean infrastructure, tight candidate targeting, and high-converting messaging.

Real example:

A manufacturing company in Texas hired us to fill an Electrical Engineer role that had been open for 4 months.

We sourced 187 candidates.

Achieved an 86% open rate.

And hit an 11% reply rate -

Resulting in 20 qualified candidate screenings.

Fast forward → we filled a role that was open for 4 months, in less than 30 days.

When hiring feels slow, it's usually not the market - it’s your system.

🧠 The Six Stages Every System Needs

Most teams patch together random tools and wonder why nothing works together.

Here's the full stack - from research to hire - so you can see where the gaps are in your own process:

🔎 Research

  1. ChatGPT

  2. Perplexity

  3. Claude

  4. Gemini

🧲 Candidate Sourcing

  1. Juicebox

  2. Metaview

  3. SeekOut

  4. Gem

📊 Data Enrichment

  1. Apollo

  2. Clay

  3. Lusha

  4. RocketReach

📤 Outbound

  1. Instantly

  2. Gem

  3. Reply.io

  4. Lemlist

📅 Candidate Scheduling

  1. Calendly

  2. Clockwise

  3. Motion

🎥 Interview

  1. Metaview

  2. HireVue

  3. Elly

  4. Ashby

🤝 Make The Right Hire

You don't need every tool.

You need one tool per stage - and a process that connects them.

Pick your stack. Map your workflow.

That's how randomness turns into predictability 😎

To Sum It Up…

Competitive offer + tight list + clean infrastructure = predictable recruiting.

If it feels "hard," your system has leaks.

Find them. Fix them.

And To Wrap It Up…

The best recruiters aren't gifted.

They're engineered and process driven.

When the system is built right, hard roles stop feeling hard.

P.S. We built the entire system for you 👀

Want it?

See option #2 in the "How We Can Help" section below.

HOW WE CAN HELP?

There are a few ways:

  1. You can get high-quality candidates sent straight to you (link)

  2. You can get the exact framework you can use to automate your outbound candidate acquisition funnels (link)

  3. You could book a 15-minute call to see how far we can lower your hire per hire (link)

Or you can just reply to this email.

I reply to absolutely everyone who writes me back 🙂

ONE QUESTION…

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