Welcome to The Hero 🗞️. This is approximately a 2.5-minute read.
🔍 The hidden cost of relying on LinkedIn-only outreach
📩 How to build a 3-channel system that boosts reply rates by 60%
💡 The real tech stack recruiters are using to reach anyone
🚀 A 24-hour launch guide for outbound sequencing
TL;DR
If you’re only using LinkedIn, you’re fighting over scraps.
Multi-channel means hunting white buffalos with Poseidon’s trident 🔱
The people who know how to hire the best don’t just find great candidates - they reach them and convert them too.
The Problem:
Your best candidates never see your message.
While you’re blasting out another batch of InMails, your competitors are reaching that same candidate -
via email
via text
via social media
Top talent gets 25+ recruiting messages a week on LinkedIn alone.
And the passive ones - the ones you really want - aren’t scrolling LinkedIn.
Because they’re working.
But they are on email.
And they are on their phone.
A quality multi-channel approach increases the odds your convert your candidate - leveraging different platforms to do so.
The full breakdown is just below - don’t miss it! 😉
Links of the Day:
🔗 Best Links
Here are some of the best links I’ve found since last time I emailed you:
🗺️ Interview Strategy
🔎 Find Candidates
🤖 AI Recruiting Tool
✅ Examples
🕊️ Offers
📰 News
The Math That Should Scare You:
LinkedIn InMails average just 10–20% response rates (per LinkedIn’s own data)
More numbers for you…
The Fix: The Triple-Touch Playbook
1. Start with the connection
LinkedIn: Send a value-forward request - not a pitch
“Hey x, great background!
I'm recruiting for a Full Stack Dev to join a fantastic company I’ve worked with for years.
Mind if I ask the salary you'd target to make a move?”
2. Follow up with substance
Email: Deliver the job spec, comp range, and company hook.
Keep it short.
Don’t spam.
And talk about what your candidate will actually care about:
Location
Salary
Growth
Information about the company
3. Bring the urgency
Text: Nudge with a call to action 24-48 hours later
“Hi [Name], pinged you about a [Job Title] role on LinkedIn - (comp range is [$X–$Y]). Interviews are moving fast but I did want to follow up - want to see a job description and company breakdown?
Multi-Channel Tool Stack
1. Clay
👉 Build dynamic enrichment flows that uncover LinkedIn profiles, work/personal emails, phone numbers, and social handles - all in one sweep.
2. ContactOut
👉 Great for pulling direct emails from LinkedIn profiles, especially engineers and executives.
👉 Perfect for finding numbers.
4. Instantly
👉 Automate email sequences with personalized merge fields.
To Sum It Up…
Your best candidates don’t see your LinkedIn message.
Top talent is overwhelmed on LinkedIn; and the passive ones aren’t scrolling - they’re on email and their phones.
InMails average ~10–20% replies, while coordinated multi-channel outreach can top 60%.
Implementation Guide
🌅 Morning
Run a Clay enrichment flow: LinkedIn → Email → Phone
🌞 Midday
Send a LinkedIn connect request + personalized first message
🌆 Afternoon
Push enriched candidates into Instantly
⏭ Next Day
Schedule text follow-up (use Twilio for legit SMS)
To Wrap It Up…
Multi-channel outreach wins in 2025.
Use LinkedIn, email, and text together to triple response rates and capture top talent before your competitors do.
