
Welcome to The Hero 🗞️. This is approximately a 3-minute read.
📉 How misusing “culture fit” tanked retention and slows team growth
🔁 What "culture add" means - and how top teams screen for it
📊 The framework that leads teams use to measuring value alignment
TL;DR
“Culture fit” used to mean team chemistry.
Today…
It’s been called a red flag for sameness.

The best teams now hire for “culture add” -
People who share your values but challenge your blind spots.
Innovation doesn’t come from echo chambers or agreeing with everything.
It sometimes comes from constructive conversations - the productive kind 🧱

😵 The Old "Fit" Is Dead
Ten years ago, the words "culture fit" 9 times of out 10 meant new hire:
The classic:
"Would we want to grab a beer with this person?"
The problem?
That default optimized for comfort…
Not contribution and growth.

Over time, it quietly became a bias amplifier:
👉 Same schools
👉 Same experience
👉 Same likes and dislikes
Instead of strengthening culture, it flattened it.
And flattened cultures don't innovate.
They stagnate.
The full breakdown is just below - don’t miss it! 😉
Links of the Day:
🔗 Best Links
Here are some of the best links I’ve found since last time I emailed you:
🧰 Talent Pipeline Strategy
🔎 ATS & Recruiting Platforms
🤖 AI Recruiting Tool
✅ Recruitment Strategy & Industry Trends
🌱 Enter Culture Add
Hiring for "culture add" means you're not asking "would you get a beer with this person?"
You're asking:
"What do they bring to the table that we don’t already have? And how does that make us better?”
That's how you build teams that evolve.

It's not just about diversity.
It's about complementarity: values-aligned, skill-diverse.
They challenge groupthink.
They bring new tools.
They broaden how you solve problems.
And they don't let you coast on what's comfortable.
🛠️ How To Screen For Culture Add
Step 1 - Lock Your Core Values
Before you screen for alignment, define what it is that you are actually looking for in a person:
Ownership over blame
Clarity over consensus

Feedback is fuel.
Then build your interview strategy around answering those questions.
If your values are vague, your hiring decisions will be too.
Step 2 - Screen for Expansion, Not Echoes
Don't just look for alignment.
Look for a stretch that makes sense.

Ask Real Questions:
👉 "In your opinion, what's something we can do better around here?"
👉 "What's one idea you'd challenge if you joined?"
👉 "How do you approach work differently than your past teams?"
This reveals people who bring something new without breaking your DNA.
In most cases…
They’re already thinking it 🙂
Step 3 - Use a Structured Scorecard
+ Ask each interviewer for notes:
👉 Where they align with values
👉 What new element they add
👉 Any risk flags or concerns
This creates a measurable signal across interviews, not just a gut check.
To Sum It Up…
Culture fit ≠ comfort.
Culture add = contribution and growth.
The Best hires:
✅ Align with your mission
✅ Share your values
✅ Push your thinking
Most companies say they want innovation.
Then they hire people who think exactly like them.
That's not hiring.
That's cloning.
And clones don't build the future - they reinforce the past.

And To Wrap It Up…
For your next hire:
👉 Define your values - then hire people who stretch them
👉 Ask what candidates challenge, not just what they agree with
👉 Build a scorecard that measures add, not just alignment

HOW WE CAN HELP?
There are a few ways:
Or you can just reply to this email.
I reply to absolutely everyone who writes me back 🙂

